Is your brand in it’s current position has a difference or uniqueness that stands out? Or does the customer understand and love (be aware and bond) your brand? If the answers for those two questions is no, you need to consider re-branding.
Re-branding does not mean changing the name of a business or logo or design, but rather a change in the direction of business imaging into ideal direction. By conducting an evaluation, audit and research with internal and external data, a branding strategy plan will be created that determine how the design, nomenclature, color, image, photography, and all other visual aspects will be presented.
The application of branding strategy will eventually lead your brand opinion, position and message so that customers will be more aware, more familiar, more trusting, and more loyal to your brand.